Some organizers believe that a “more important” cause justifies higher pricing, or conversely, that a “less critical” cause requires lower pricing to attract participants. This is backwards.
Price your event based on:
- The quality of the golf course and amenities
- What comparable golf outings in your area charge
- The total value package you’re delivering (golf, food, gifts, prizes)
- Your actual costs plus appropriate margin
Your cause should not be a pricing variable. A well-executed event for grade school tables should command the same price as a well-executed event for medical research if the golf course quality, amenities, and overall experience are equivalent.