It is always shocking that tournament organizers worry about 2.5-3% credit card processing fees. You always hear –“We’re losing money on every transaction!” This perspective misses the larger reality: you’re not losing 3% of revenue; you’re gaining 100% of transactions that wouldn’t happen without card acceptance. Cash-Only Raffle Example: 144 golfers attend 40% […]
Outing Price Based on Value, Not Cause
Some organizers believe that a “more important” cause justifies higher pricing, or conversely, that a “less critical” cause requires lower pricing to attract participants. This is backwards. Price your event based on: The quality of the golf course and amenities What comparable golf outings in your area charge The total value package you’re delivering […]
Critical Golf Outing Pricing Psychology
Here’s where many golf fundraisers fail before they even begin: They under price their event out of fear that people won’t attend if the cost is “too high.” The psychological reality is exactly the opposite. People and golfers associate price with value. An under priced golf event at a golf course not known for […]
The Better Approach: Ask, Don’t Tell
The most successful golf fundraiser organizers approach corporate sponsorship from an entirely different psychological angle. Instead of presenting a menu of pre-set options, they explain their fundraiser and ask questions: “Our event will have 144 players—primarily business owners, corporate executives, and professional decision-makers from our community. They’ll be engaged with our event for a full […]
What Are Consignment Items & Why Do They Raise More Money At An Event Or Auction
Choosing between consigned or donated items for your next fundraising auction? Go with consigned. Here’s why: DONATED ITEMS CONSIGNED ITEMS Excitement Factor More traditional; similar from auction to auction; you get what you get Bring interest and hype to the auction experience; choose the items best suited for your audience Selling Potential Can be sold […]